Seems like forever since we were treated to a new single from Scottish songstress Amy MacDonald. Imagine my surprise when I discovered that This Pretty Face is actually the third single from Amy’s second album.
Listening to the single, it’s not really a surprise. This is a veer into a deeply unfashionable style of country music that’s strictly UK. And you should know that the UK can’t do country to save its economy.
To make matters worse, Amy tackles the tired old subject matter of celebrity culture. You can’t attack celebrity culture these days without looking like a whinging old curmudgeon. Even if you applaud the message, as I do, being a singer and hoping to stick it in the eye of a marketplace you rely upon is the dumbest kind of hypocrisy. Let’s face it, if you’re hoping to make your living as a singer, actor or general media personality, you need your face in the papers. If you reject that fundamental rule, it’s back to living with mum and dad while you work out your next career move.
The unfortunate thing that makes this single a complete flop is that it has no hook or indeed anything interesting to recommend it as a song. It meanders on at its own pace without a single melody or lyric to stick in your head. Forgettable guff. Sorry Amy.