This one’s already doing the rounds in the USA, but we have to cover it here. It’s just too good.
Since B.o.B. first burst on the scene, he hasn’t put a foot wrong. Collaborations with Travie McCoy Bruno Mars and Hayley Williams have been first rate pop/hip-hop material. And this third single from The Adventures Of Bobby Ray doesn’t disappoint in the slightest.
As a single, it’s a big, electro-throbbing hi-energy number that just hits all the right spots. Great hook, smooth rapping from B.o.B. himself, and an inspired guest spot from Weezer frontman Rivers Cuomo. You’ve gotta love this wonderful bit of lyrical bigheadedness in the verse:
Pick a verse, any verse/I’ll hypnotise you every line
And that line in the chorus that seems to acknowledge B.o.B’s hitmaking prowess – “Every time I touch that track it turns into magic…” Yes, yes, yes.
The video I don’t honestly care that much for, apart from the bits where he’s rapping in the halls. It’s very much your standard house-party affair, and there’s not much in the visuals to get me excited.
Magic definitely continues B.o.B’s winning streak in the charts. It’s upbeat, fun and catchy. And I’ve listened to it about 20 times today. Great track and it may just tip me over the edge toward *gasp* buying the album!
What others are saying:
BeatMatchCity: This song is pretty much Hey Ya! 2010, but more electronic. Does it have a chance to break into the top 10 on the charts? Absolutely, because it’s so cute and bouncy, the teenage female demographic will embrace it like a little puppy.
SmokingSection: I honestly felt “Magic” was a little too far across the imaginary line of acceptable experimentation in rap and borders on the brink of being Pop, creating a noticeably, out-of-place blemish on The Adventures…
Ranting About Music: have to say, by this point I’m confused as to why B.o.B’s afraid to stand on his own on a single. Scant clips I’ve seen here and there prove that he can at least sing a little (the unplugged version of “Magic” is noteworthy here), and now that all three of his singles rely on someone else handling the chorus. While it’s not a bad thing, it kind of undermines B.o.B’s capabilities as a solo performer.