Well, Cheryl, all I can say is it’s about bloody time. Her first solo effort made my toes curl with her trying too hard to be edgy and ‘out there’ with singles like Fight For This Love and Parachute which seemed to cynically reference the events in her marriage that were playing out in the tabloids at the time.
Mercifully, with Promise This, Cheryl Cole returns to a slightly more conventional pop sound (and uses that French bit that Mark Ronson used in Bang Bang Bang).
The tune alternates between the jarring Alouette-inspired section and a sublime, synth-driven verse. The two different parts of the song are like chalk and cheese – but surprisingly they work really well together. The end result is dreamy and kind of arty in places, but agitated and manic in others. It’s a split-personality single.
The Promise This video is a weird proposition, very unsettling and artsy with shadows and silhouettes in large supply. Cole looks sexy in two thirds of the video – I’m not fond of the dress in the first few scenes, but the thigh-high stockings and that revealing red dress get a thumbs up. On the other hand, it’s pretty cool that her dress features trees in silhouette and later on she dances in a forest that’s just the same! It’s like she’s dancing inside her dress!
What do you guys think of Cheryl’s new single? Hit or miss?
Promise This is from Cheryl’s second solo album, Messy Little Raindrops, which I personally think is the filthiest album title ever. Or maybe that’s just my own dirty mind….