Song: Discover (Why The Love Hurts)
Artist: Elliot Minor
Album: Discover (Why The Love Hurts)
Release Date: 3 April 2009 (IRL), 6 April 2009 (UK)
Genre: Alternative rock, emo
Peak Position: TBA (IRL), TBA (UK)
Elliot Minor have always been one of the more interesting pop rock groups to come out in recent times, they combined the piano rock of Keane (who like these guys are of a higher class background) and the emo stylings of The All-American Rejects.
This new song, the first single from their upcoming, sophomore album sees them hover on the line between downbeat ballad and angsty emo rocker. With a rather classy piano backing with some strings thrown in for good measure, Discover (Why The Love Hurts) sounds promising but unfortunately for these guys the song is ultimately forgettable. They have produced far better songs than this and if this is the song they are releasing as the first single, I have low hopes for the new album. The chorus is pretty poor too and Alex Davies’ mournful, whiny vocals can become a bit grating on this song, even for his large emo fanbase.
Whoa! This song bears more than a passing resemblance to Blazin’ Squad’s upcoming video Let’s Start Again. Like that named video, Discover Why Love Hurts is set in a nightime urban, Japanese city with plenty of attention being paid to Japanese culture such as large posters of anime characters and those crazy city lines.
While alternating between a lighted band performance and singer Alexander Davies walking around singing into a megaphone while getting the Japanese locals to do the same, the video isn’t the most exciting one you are to see this year but for an indie band like Elliot Minor, you have to admire them for going out there and shooting the video in beautiful Japan rather than going for the boring performance video in the b;and studio like many other indie artists.