Eminem has a two distinct modes of operation: goofy, comic raps along the lines of My Name Is and The Real Slim Shady and psycho-killer stuff like Stan and The Way I Am. It’s the latter that earned Eminem a reputation as a brilliant lyricist, with his stark images of inner-city violence, sexual aggression and drugs.
In We Made You, Eminem is back and poking fun about the usual rogues galleries of celebrities. But he fails on a whole ton of levels with
a celebrity-takedown video on the same level as “Meet the Spartans.” Ha ha, Kim Kardashian has a big butt! Tee hee, Ellen DeGeneres is a lesbian! Har har (there are only so many laughs you can do), Sarah Palin is attractive…sorta. I’m not mad that he’s going after pop-culture, but don’t you think he can stretch himself a little more? At best, the point of the song is the tired theme of telling people to stop worshipping celebrities, and at worst it’s pointless parody.
So what? Eminem always comes back with a dopey tune to remind us he’s still alive, then he hits us with the full-on psycho shit.
The only thing that makes me somewhat wary is that Crack A Bottle leaked a few months ago. I remember commenting at the time that it was “nowhere near as hard-hitting as Eminem’s previous work.”
The video’s funny, especially his parody of Bret Michaels, but you’ve got to notice the obvious contradiction whereby Eminem criticises these celebs, but is clearly relying on some media beef with at least one of them. Melophobe remarks that We Made You is
is reminiscent of his early singles in that it relies heavily on pop culture criticism. But his targets are too obvious, his beat too goofy, and the whole schtick too played out for us to care. Sure, some folks will be up in arms about the Sarah Palin and Jessica Simpson references. But they’re playing right into his hands.
When you get right down to it, We Made You is a completely unsubtle bit of celebrity baiting. Many commenters have called it a lazy effort from someone who formerly wrote some edgy lyrical content. I have to agree. The only saving grace is that he might unleash the axe-murderer with the next tune.