In what has to be one of the biggest musical turnarounds in recent history, Katie Melua has quickly gone from being a snooze-worthy, low-key singer songwriter with vaguely annoying, sleepy songs to one of the most arty, interesting popstars of 2010. Whether the 25-year-old has finally grasped creative control of her work or her record company have realised ‘quirky’ is really ‘in’ these days, I’m certainly loving the new direction she’s taken with her fourth studio album The House.
The second single from the album, A Happy Place, isn’t quite the modern masterpiece its predecessor The Flood was but the William Orbit produced track is definitely much better than Nine Million Bicycles. What also stands out is the track’s wonderful video. The Flood video had a similarly arty feel but this basically takes the cake. Donning a quirky piece of headgear, Melua makes her way through a number of elevators alongside other elevators which depict images of people supposedly finding their own happy place alongside Katie. The cinematography has a dreamy, whimsical feel about it and has a high budget look despite the album only performing moderately well. It also requires repeated viewing to pick up on all the little details or to try and gain a more in-depth look at any underlying themes that might be hidden there.
What I like most about Katie’s new style is that she has simply evolved her music into something more grand and less irritating, not changing it and abandoning her old fans. And also she manages the all important feat of doing it while keeping her clothes on.
Check out the video below: