Uh-oh. Ke$ha haters – myself included – may well have to eat their words after listening to her latest single, Take It Off.
The song’s as electronica-heavy as her previous efforts, but this is something different. Could this be the first Ke$ha song with actual, proper verses? I don’t know, but there’s just something in this song that simply trumps everything she’s released to date.
Yes, it’s drowning in autotune, but that’s par for the course at the moment. But Take It Off is dripping with hooks. If she doesn’t snare you with the verses, the pre-chorus might catch you. Faling that, you’ll be muttering the actual chorus for weeks. And if that doesn’t work, the shouty bit at the end might be your downfall. Everything about this tune is designed to lodge itself in your head and be repeated until you go nuts.
I have to confess that Ke$ha has been slowly growing on me. My preconception about her was that she was trying to be the Lady Gaga of the party scene. Once you get used to the fact that she isn’t trying to make being sleazy an art form, it’s easier to like Ke$ha. I know that sounds weird, but a big barrier to liking her music was her image.
Thankfully, the video goes some way to cleaning her image up. She looks cute, possibly bordering on sexy. She starts the video with no cruft on her face, but gradually ends up covered in glitter along with her fellow revellers.
Interestingly, it’s shot in the same muted colours as Katy Perry’s Teenage Dream video, except when Ke$ha’s party gets started, it’s an explosion of glitter and primary colours.
Still, that’s not the primary attraction here – it’s a subtle change in musical direction for Miss Ke$ha which improves on what she started out with. As Bill Lamb said, those of us who pegged her as a one trick pony will be eating our words with this one. An excellent single. Which, incidentally, is the fourth single release from her debut album.