Lady GaGa has premiered the music video for The Edge of Glory, the third single from her third (or second – I don’t know if The Fame Monster still qualifies as a studio album) album Born This Way.
Basically, the video consists of Lady GaGa in a dark, beaed, skimpy costume hopping and dancing around a New York apartment set – with a cameo from the recently hospitalised Clarence Clemmons of Bruce Springsteen’s E-Street Band, who plays the sax. That’s basically it!
What says you? A Lady GaGa video without numerous costume changes, wacky back-up dancers, campy convoluted plots and scenes to amp up the shock factor! Shockingly, no. GaGa keeps it incredibly simplistic in the beautifully lit but sparse ’80s inspired clip and I don’t think it really works in her favour.
You think it would be refreshing but I feel that Lady GaGa has hit a creative wall in her career. This whole Born This Way era feels like its trying to hard to show Lady GaGa as a serious artiste when the reason we all loved GaGa in the first place is because of her explosively catchy pop songs. While The Edge of Glory is a great pop anthem, her previous singles Born This Way, Judas and much of the rest of the album have felt too try-hard and half-baked and GaGa both sonically and conceptually feels like she has run out of ideas. This video just seems to have been thrown out there because GaGa seems to have burned herself out and instead just went for her simplest option available…
Originally Joseph Kahn, the director behind Lady GaGa’s LoveGame and Britney Spear’s Toxic, was in charge of directing the video and a much more GaGa-esque underwater mermaid sequnce, hospital and Brooklyn Bridge scene was added but was scrapped at the last minute due to a rumoured argument between the director and GaGa. So instead, we get this video directed by the New York popstar herself and some of her Haus of GaGa team.
Anyway what do you guys think? My personal opinion is that Lady GaGa needs to take a break and recharge those creative juices but do you prefer this more simplistic video from her? Sound off in the comments below! Also, take a look at the Google Chrome advert that uses Edge of Glory as its soundtrack. I think it’s much better at depicting the scope and epic feel of the song.