Little Boots – New In Town – Single Review

New In Town is my first real introduction to the music of [[Little Boots]]. Funny thing is, I like to think of it as the companion piece to [[Lady GaGa]]’s Just Dance, because New In Town is about the promise of a good night out, while GaGa’s song is a good night in full swing!

From the swells of strings at the beginning of the song to the righteous hook of the chorus, this song is brilliant. I think it’ll be one of those tunes that defines 2009 when we start looking back at the end of the year!

And believe me, I want to hate it – mostly because the pop scene is flooded with young ladies and electronic/synth stylings: La Roux, Pixie Lott, Little Boots, etc. I’m finding it hard to keep up, and it’s hard to know which of these new wave of singers will survive the year.

This is without prejudice to Victoria (aka Little Boots), because I genuinely love what she’s doing, but there’s this continuing trend of having an army of pop clones pumping out similar music. The last few years it was Amy Winehouse clones, and we’re currently seeing a lot of synth type music coming out. The message I’m clumsily trying to convey is that Little Boots needs to differentiate herself to stand out from the pack.

But back to the song – it works well: a girl offering someone new in town to show them around some interesting nightspots. And she promptly goes off on a tour of some dodgy back alleys where vagrants with shopping trollies dance in formation. I suppose it’s entertainment. Makes a change from pimping and dealing drugs in the backstreets 🙂

But as an intro to Little Boots, I like it. The video could have featured her more, but I’m certainly interested to hear more from her when the album comes out.

5 Comments

  1. RandomEnigma

    Yes, there are far too many electropop singers around at the moment though I disagree with you on calling Pixie Lott and electropop singer as I think she’s a Winehouse immitator. I think all the electropop ladies sound different though. Little Boots has more soulful vocals while Elly Jackson from La Roux has a real piercing icy voice. Then Lady GaGa has the typical American pop/R&B style to her voice.

    Does anyone else notice, however, how apparent electronic music is in pop rock music now. Ever since I Kissed A Girl and Hot ‘N’ Cold by Katy Perry came out, I’ve been hearing a synthy or Auto-Tuned sound to most recent pop rock songs such as Kevin Rudolf’s Let It Rock and Welcome To The World, My Life Would Suck Without You and I Do Not Hook Up by Kelly Clarkson and Untouched by The Veronicas. Anyone else noticing this new sound to pop rock?

  2. Gerard McGarry

    I agree – the point I was making by adding Pixie is that they all kind of blend together.

    You’re right though, there’s been a definite trend since Katy Perry came to prominence, but I’m not sure it’s completely down to her. Although, Kelly Clarkson has borrowed a few songs written by Katy, so there’s an obvious connection there.

    1. RandomEnigma

      Hmmm yes I know! But I think we’re going to see the year 2010 become the year of electronic rock. I think there’s a definite decline in the popularity of R&B music despite ruling the airwaves for the last 10 years and I think that in the near future rock and synth style music is going to be ruling the charts!

      1. Gerard McGarry

        Not sure how I feel about that prediction – with the market being flooded at the moment, I think it could quickly become as samey as current indie music.

  3. mark

    this song is exactly the new music i need this year….its upbeat, catchy and full of all the things i love :D:D:D:D:D

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