Preeya Kalidas leaves Albert Square behind for a generic singing career

Better known to EastEnders fans as Amira Masood, Preeya Kalidas has ditched the grimy setting of Albert Square for the glossy heights of a pop career. Well not quite. The garage in which she filmed the music video for her new single Shimmy doesn’t look so different from The Arches, if you ask me.

All budget jokes aside, has Kalidas burst onto the pop scene with a bang? The answer is sadly “no”.  I didn’t expect Kalidas to have such a powerful voice, it really does have echoes of Beyoncé on it at some points. So its a pity that the actress turned singer has gone for something so generic with her first single. Shimmy is the same dance-pop/R&B track we’ve heard thousands of times before, with a little bit of a Middle Eastern influence thrown in to emphasise Preeya and the Bangladeshi descended  feature rapper with the laughable stage name of Mumzy Stranger’s origins. The video, as I’ve said already, is rather poor despite Preeya looking very sexy and pulling off some decent choreography.

I still think this will be a hit though, considering the popularity of EastEnders. Especially since the whole Christian/Syed/Amira love triangle has been such an explosive plot for the show, Preeya is right to strike while the iron is hot. Shimmy will be released in Ireland on 23rd July and in the UK on 26th July. Kalidas is currently working on her debut album, hopefully it will sprout up some better songs than the one you can watch below:

2 Comments

  1. Gerard McGarry

    Oh.

    I wasn’t expecting that.

    First reaction? She’s super-hot. You and I have talked about her being possibly the most attractive thing to come out of EastEnders since…ever.

    Since she’s super-hot, I want the single to be amazing. I can feel my mind trying to adjust what it’s just heard into something good. And it is good. Just not quite what I wanted to hear from Preeya. Hmmm.

    Second listen? She looks like she could’ve been in the Sugababes, while channelling Alesha Dixon a little bit. The song’s quite complex, but it’s got a decent hook, even if “Shimmy shimmy ya ya” doesn’t make an ounce of sense. With a bit of a radio push, we might just find that it’s a grower.

    1. RandomEnigma

      That’s a great way to sum up this song. Preeya has gone with a very safe pop/R&B song like Sugababes 4.0 and Alesha Dixon have done in the past but it comes across soulless and bland.

      All Preeya’s hotness aside, I don’t think I can ever like this song, regardless of radio forcing it down my throat. I won’t write her off after one single though, I’ll wait for her album in September.

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