“You can almost smell the staleness of the whole thing before any vocals arrive”
Digital Release: June 27, 2011
Physical Release: July 10, 2011
So, the night’s over, and you and your friends are ready to leave the dancefloor after what seems like years s-pent dancing to sledge-hammering beats and auto-tuned vocals, and you now make your way to a taxi you won’t vomit in; you reach the door to the club and then a 40-something French guy with long hair insists you stay and dance for a few more months while his new single, the by-numbers club fodder ‘Little Bad Girl’, a team up with Taio Cruz gets a chance at heavy rotation as the summer anthem of 2011.
You can almost smell the staleness of the whole thing before any vocals arrive. If anyone cares to remember Guetta’s hook-up with Akon, ‘Sexy Bitch’, ‘Little Bad Girl’ is a repeat of that, with equally desperate rhymes and a basic melody regurgitated again and again and again. “I just like to put ma hands up in the uhrr”, Taio Cruz robotically monotones amongst Guetta’s formulaic dance-pop production, his omnipresence over the past year only helping to fuel a head-scratch as to why this song was even recorded.
You see, David Guetta and his music is more like a who’s who of today’s R&B/pop scene than anything that merit’s a shred of attention. Two years ago his music made people want to dance, but now his unimpressive productions, sounding more and more recycled with each release, just leave an empty feeling of degradation of femininity. It’s like you can fully visualise Guetta and Cruz pressing rewind on the entire feminine movement, back to since before gender equality, and seem quite contented with the fact they present woman as little more than brainless bimbos in figure-enhancing frocks or scantily-clad bikinis, for the sole purpose of looking pretty and satisfying man at his most erotic, only in this day and age, there’s a club to be dancing in.
David Guetta, having had the privilege of working with some of the world’s most current popstars, and having released fifteen hugely successful singles over the past three years, four of which were UK #1’s, has finally proven that his search for good beats and a club-friendly anthem is more of a search of how many big named stars he can work with before the dance-pop scene moves on and is no longer such a profitable genre, and sure, whilst he can now add Taio Cruz and Ludacris – who’s appearance here is more ill-placed than his appearance on Justin Bieber’s ‘Baby’ – to the list, the rest of us are already trying to leave his club.