“You can see now, all the festival/club-goers fist-pumping to this whilst shouting the lyrics back at the stage”
Digital Release: July 3, 2011
Physical Release: N/A
DJ Fresh had his first hit with the unusual combination of Ce’cile’s rasping vocal and his flawless production techniques, resulting in pure dubstep brilliance. But even so, it was clear DJ Fresh had jumped the gun a bit because back when ‘Gold Dust’ peaked on the chart at a measly #24, dubstep was still a relatively new sound working it’s way chart-ward. With the introduction to the chart of acts like Katy B and Chase & Status, dubstep found a new home in the limelight and acted as a gateway for more dubstep hits to reach prominence and commercial acclaim.
But now dubstep and all other similar sub-genres quite substantially incorporated into many radio playlists and therefore a much more sizeable chunk of singles sales can be attributed to the rising popularity of dubstep and it’s cousins D&B, breakbeat, house and grime. And so, for his third single, DJ Fresh has roped in the vocal talents of Welsh singer Sian Evans and, backed with Lucozade’s 2011 TV ad and radio promotion, ‘Louder’ looks set to continue the stronghold of electronic dance music over the charts.
The chorus is infectious. “It’s gonna get/It’s gonna get/Louder!”, Evans wheezes over a throbbing production. You can see now, all the festival/club-goers fist-pumping to this whilst shouting the lyrics back at the stage. It couldn’t be timed more perfectly. This track will be huge in clubs across the UK and the rest of Europe and will be the soundtrack to many summer parties, and all the while, the reverberating bassline, double-stop beats and Evans’ soulful voice continue to make the heavily frowned-upon commercial breed of dubstep sound like a much more exciting prospect than nearly all other attempts.