“Sounds like it’s going to build up to something grand and anthemic, but instead falls spectacularly short”
Digital Release: June 5, 2011
Physical Release: N/A
The current state of music on the UK chart can easily be defined by two words. The first word is “anthem” and the second word is “Adele”. Seeing as Miss. Adkins and her piano are nowhere to be seen on one Elliot Gleave’s comeback single, ‘Changed The Way You Kiss Me’, it would be a safe assumption, before even first hearing it, to conclude that this will be a song with a verifiably anthemic sound, complete with synths a-plenty and a heavy beat.
And three and a half minutes later, you’re left with the resounding notion that there is little more than, indeed, synths a-plenty and a heavy beat. Although there is a break-down section, that appears twice, which is a nice bit of alright in what would otherwise be a very stolid comeback single.
Not to be completely deterring, Example should be commended for his dedication to his musical beginnings, which are evident on this track. Whilst some artists who dare to branch into the dangerous genre of dance music (I say dangerous, merely because if it’s good, it’s good; if it’s bad, it’s dire) come across as desperate attempts to try and stay relevant to today’s ever-so-fickle pop industry, Example’s underground roots are obvious in this, the first taster of what he claims will be a much “darker” third album, ‘Playing In The Shadows’. He combines the popularity-winning pop themes found in abundance on the singles from his sophomore effort and, granted, a rather safe dubstep-lite infusion, which sounds like it’s going to build up to something grand and anthemic, but instead falls spectacularly short. You’re left wondering where all the climatic musical tension has gone as the melody chugs downwards, with beats that appear to mimic the sound of a balloon being popped in a large empty warehouse – quite representative of the feeling you get when the breakdown arrives.
Lyrics-wise, Example speaks of how fame has changed a relationship he’s in, and how his beloved no longer shows the same love she used to. Whether this is metaphorical and represents how his “underground” fans felt neglected with the pop overtones of his last album is unclear, and it certainly feels like he’s rewarding them for their patience whilst he broke into the pop limelight with this song, but even so, this is not Example’s most confident, ballsy track: it feels like it’s holding back quite substantially.