“It approaches – and frequently bulldozes through – the point at which it becomes parody”
Digital Release: July 3, 2011
Physical Release: N/A
It’s hard to imagine quite how an act whose foundations and, ultimately, their time in the media spotlight, are kept half buoyant by their partiality for overwrought gimmickry and the other half by a festering hatred among anyone with a degree of musical integrity. It’s also hard to imagine how they fit into today’s music scene; churning out dire covers of songs which often exceeded the credibility they hoped to create about themselves, which instead further emboldened the absurdity of their act.
Then came the release of Eurovision track ‘Lipstick’: a cheap, oestrogen-charged chunk of electropop cheese than suited the pair perfectly, only it was a decidedly embarrassing attempt for their first original effort, even if the popularity which saw them and the song land at eighth in the Eurovision rankings was nothing more than a result of national pride and/or tactical voting.
But determined to remove the unwritten – but widely perceived – law of Jedward only ever releasing cover material, the Irish duo, under the ‘experienced’ eyes of Louis Walsh, are on to their second release of an original single. Called ‘Bad Behaviour’, it establishes once more the Jedward formula of pop. The formula consists of stringent auto-tune, cringe-inducing lyrics referencing a party or night out of sorts, and a poor, clunking production, add in a few shouts of the word “Jedward” and then repeat.
Not the most inspired musical endeavour, ‘Bad Behaviour’ manages to sound both dated and perfectly suited to the electronic/dance/pop invasion that’s resiliently endured a fair few years as the sound of the radio, but ‘Bad Behaviour’ differs because it approaches – and frequently bulldozes through – the point at which it becomes parody. Unfortunately (for Jedward) there is no sense amongst listeners that this parody is realised by the boys, leaving them exposed to more criticism.
Even in their native land, Jedward don’t seen to have achieved success on musical merit; more obviously, it is the entertainment the two clowns provide that is soaked up by their audience or possibly even, once again, down to patriotism of their home-grown talent. So whilst they appear to have no musical position currently, it can only last so long before even Mr. Walsh gets bored. That is, if we discount Wagner.