Oh look, David Guetta’s managed to attach his name to another single. Odd that isn’t it? How a producer must now have his name up there with the original artist. The only re-knowned producer who doesn’t do it appears to be RedOne, but one could argue that ‘Lady GaGa ft. RedOne’ attached to ‘Poker Face’, ‘Bad Romance’, ‘Just Dance’, ‘LoveGame’, and ‘Alejandro’ would just look silly and God forbid would steal GaGa’s thunder.
You see, last year was all about RedOne: everyone wanted a bit of the Moroccon-Swedish, knob-twiddling hit-maker, and a lot of people got their bit, some even got MULTIPLE bits – Lady GaGa (x4), Little Boots, Enrique Iglesias, Alexandra Burke, the Sugababes (x3), Mika, Sean Kingston, Pixie Lott and The Backstreet Boys to name a fair few.
But this year it’s all about the far more eccentric David Guetta and his sound, he has getting around a bit though hasn’t he? And he simply MUST have his name on his works, even though now we should be able to spot a Guetta production from a mile away (you could probably hear the beats, they’re so loud). He’s worked with Kelly Rowland, Kid Cudi, The Black Eyed Peas, K’naan, Chris Willis, will.i.am, Estelle (yes, ‘Freak’ did flop but still…) and he’s going to be producing Flo Rida’s lead single from third album ‘The Only One’, all in the past six months. Busy boy.
So the dream collaboration of R&B diva turned icy dance-pop queen, Kelly Rowland and French disk jockey and producer of the Now, David Guetta have teamed up again and after the huge ‘When Love Takes Over’ (which, let’s face it, had a piano section that was basically Coldplay’s ‘Clocks’ in reverse), can their second coming match the brilliance of the first?
The answer is yes. But as you know, there is quite literally a chasm between what is good, and what is going to be a success. Just ask Justin Bieber. He’s not very good at all.
Moving back to the real talent: WOW LOOK AT THAT VIDEO! Kelly dons PVC leotards (red and black are the colours of choice) and the military-style dance choreography does not fail to impress! From the moment she’s seen walking out of the smoke, hands on her hips, in slow motion she’s already intimidating the viewer.
Who needs Page 3 when you’ve got that video? I’m off to the bathroom with some tissue.
This song, whilst being one of my favourite Guetta productions, may not do as well as ‘When Love Takes Over’; it sounds more generic and WAY too overproduced. When hearing Kelly live it baffles me why she even bothered with the R&B route, she’s no Beyoncé, but its a mystery why she kept it locked up for so long and why she never got the recognition she deserved. It also baffle me why the chorus features heavy auto-tuning. It’s not like Kelly needs it.
For those of you still skeptical about Kelly’s singing abilities:
So to conclude, whilst this may be a brilliant song in my opinion, it falls where ‘When Love Takes Over’ pole-volted – it’s just far too over-produced in the vocal department. But lets commend it for that wonderful spoken interlude shall we?
Download: June 28, 2010.
Featured Album: ‘Kelly Rowland’