“Left to stand alone and deliver the goods as a single in it’s own right, ‘Put Your Hands Up (If You Feel Love)’ just doesn’t know how to even begin”
Digital Release: June 5, 2011
Physical Release: N/A
Across the course of all musical history of single releases, some very bad choices have been made. You only need to look as far back as when someone at Adele HQ decided to release ‘Someone Like You’ as a proper single two months after it hit #1 in the UK, to see just how inept some release strategies are. And now it’s Kylie’s turn to take her place in that very same book, because, even though it’s corresponding album, ‘Aphrodite’, was released eleven months ago on Tuesday, ‘Put Your Hands Up (If You Feel Love)’, is once again, the wrong single to choose, and most certainly the wrong one to reboot the era, as it’s a certifiably below average album filler that’s foolishly being released six months after the last single, ‘Better Than Today’, when all possible excitement about the prospect of a new Kylie album and some shiny new Kylie singles has drained away.
The song itself may have worked on an album of cohesive songs with similar production, in a kind of only-just-bearable fashion, but when it’s left to stand alone and deliver the goods as a single in it’s own right, ‘Put Your Hands Up (If You Feel Love)’ just doesn’t know how to even begin.
The verses leave a lot to be desired. But that’s nothing abnormal – some greats songs have patchy verses, and knowing this, you put aside Kylie’s vocal foibles that litter them – “I see a million different fac-ehhhhs”, she intones; you put aside the lack of any memorable melody and the poor production in the knowledge that, when the chorus arrives, everything will finally come together, now matter how shabby everything else sounds.
Only problem is, the chorus doesn’t seem to bring anything together. Quite the opposite, actually. During this point, the production sounds clumsily sewn together and, similar to the verses, lacks that killer melody some of Kylie’s past singles have had – singles from ‘Aphrodite’, even. You get the feeling Kylie will forever be playing catch-up from now on, trying to permeate the sound of yesteryear into her throwaway pop – she wasn’t even the first to employ Stuart Price as head producer during 2008-10 – Scissor Sisters, The Killers, Mika, Take That, and a whole host of other artists have recently used his sound – and it’s not always paid off.
Lyrically, it’s a very typical Kylie Minogue song, the deepest message to be found here is “All we need is love in the life, it’s true”, which makes Disney pop princesses who like to spend their time discussing teenaged love and perfect lives seem poetically literate. Don’t expect ‘Put Your Hands Up (If You Feel Love)’ to do much chart-wise. It’s a very thoughtless decision to release it without any promotion, but an even more thoughtless one to release it at all.