“A miserably understated affair, and even with Olly’s best attempts, it doesn’t always let him showcase his voice’s soulful best”
Digital Release: May 29, 2011
Physical Release: N/A
Since his journey through The X Factor, and now into fully blossomed pop-stardom, Olly Murs has pretty much trumped his fellow finalist Joe McElderry at everything they’ve given their time to. Singles, albums, media coverage, charity work: everything a popstar of today is expected to be successful with, you could say. And whilst Joe’s candle dwindled in the darkness, Olly’s power torch shone brighter than ever. And after his first two singles, the equally irritating ‘Please Don’t Let Me Go’ and ‘Thinking Of Me’, had successfully stormed the chart highs, even Olly proved he’s not a bona-fide hit-maker when his third single, the James Morrison-penned ‘Heart On My Sleeve’, (thankfully) only just scraped the Top 20. Now, bewilderingly, Olly’s pushing a fourth single, the cheesy-but-charming breezy pop ditty of ‘Busy’.
‘Busy’ is riddled with elements of similar contemporary male crooners – the sound of a typical James Blunt single, the faint whisper of Jason Mraz’s voice in Olly’s, and even a small spot of Robbie Williams in those corny lyrics that don’t so much as make one smile as they make one wince. “Weekends in bed, no scrambled eggs or bacon/I just have time for you”, it just about the worst opening lyric ever penned, let alone sung, regardless of it’s aim to convey sentiment.
A few vapid lyrics later, and we’re onto the chorus. A celebration of time spent alone with your partner, and a refusal to leave the bed because you’re “busy doing nothing”. ‘Busy’s chorus is a miserably understated affair, and even with Olly’s best attempts, it doesn’t always let him showcase his voice’s soulful best – but it is very catchy, make no mistake, and it’ll be the kind of song you’ll be whistling to yourself as you drive home, happily tapping on the steering wheel and nodding your head to it’s gentle rhythm.
The song continues to sail through unashamed cringe after unashamed cringe with the same cheeriness that tried to boost his first two singles, and it deserves a good pat on the back for at least trying to be good. But unfortunately Olly’s corniest tendencies, his trying charm, and rose-tinted-glasses approach to young love has left it a much less desirable concept than he probably intended.