“The right side of listenable experimentalism and plays well to suit Rizzle Kicks’ strengths”
Digital Release: December 18, 2011
Physical Release: December 19, 2011
There are very few things in this world for which we can thank Olly Murs. When he strapped Brighton-born impossible-to-pin-down duo Rizzle Kicks onto the lead single from his #1 album ‘In Case You Didn’t Know’, nobody quite expected the nobodies occupying a little bit of track time two-thirds in to reach any real successes of their own. But since the moment they were rocketed to #1 on ‘Heart Skips A Beat’, they’ve been an unstoppable and deliriously hyperactive pair of plonkers who, it must be said, master their art.
I know, I know – I originally though the entire prospect of ‘Rizzle Kicks’ as nothing more than a niggling little blemish on the shoulder of a rather attractive looking genre, and if only they weren’t so easy to simply dismiss as the precious little goofballs they present themselves as I might have cottoned on to the fact that actually, what they do, they do with far more nonchalant panache than many of their kiddie pop peers – and they do so whilst incorporating a fresh combination of old and new. It somehow comes naturally to these two that they’ll never quite be still, nor will anything they do simply be ‘done’. Who cares about subtlety? Who cares about seriousness? Not Rizzle Kicks. These two don’t just perform a song, they perform a right royal rollicking with the pinch of 50’s flamboyant dancehall squirm – a good ol’ fashioned knees-up with carefree frivolity – and the best part? They look like a couple of regressive teenagers not quite ready to grow up, and they know it. But furthermore – they embrace it. Quite possibly the best thing about them is that their wide-eyed enthusiasm is literally pumped out of their songs onto the audience and, well, Jordan (“Rizzle”) says it best: “How I’ve got this much energy is beyond me”.
‘Mama Do The Hump’ works just as well as the kind of song a drunken troupe of wedding-goers at the end of the night couldn’t resist giving the dancefloor one last round to, as it does a simple nugget of radio fodder that’ll have to tapping your steering wheel on the drive home from work. Following in the footsteps of ‘Down With The Trumpets’ and ‘When I Was A Youngster’ in it’s Brit-hop-styled fanciness, there’s plenty of garrulous murmurings from Rizzle and perfectly-timed interjections from Harley (“Sylvester”) and a killer chorus. There’s a delightful guitar strum and twang married seamlessly with an urban edge that firmly lodges the song on the right side of listenable experimentalism and plays well to suit Rizzle Kicks’ strengths.
It doesn’t really require much more explanation than that, nor does anything Rizzle Kicks do. Some might argue that that’s because there’s little left for the imagination, as I might have said a few weeks ago, but there’s music artists and there are music artists. It’s part of the unusual charm of the pair.