I first became acquainted with Snoop Dogg back when Dr. Dre released his 2001 album, still one of my all-time favourites. Of course, while Dre was all about Eminem back then, Snoop came across as a kinky, slightly sleazy sidekick. Basically, I remember when Snoop was a rapper.
In recent years, Snoop’s gone the way of the uber celebrity: the music has receded into the background, he’s less selective about who he hooks up with on record, and he’s got his own reality TV show. He’s the Bret Michaels of hip-hop.
To cut this long story short, a PR contacted me recently to see if I’d cover a collaboration between Snoop and the Disneyband Big Time Rush. I said no. Forget the Disney cheesiness, Snoop’s lost the plot, I said.
And then Sweat starts to infiltrate the radio stations. At least, the David Guetta remix version did. Like a lot of hip-hop and rap stars, here’s Snoop Dogg on a dance record. (See also: Chris Brown’s Beautiful People)
On paper, Snoop’s collaboration with Guetta shouldn’t work. But work it does. Guetta brings the big club anthem and enormous production that you’d expect. But it’s the Dogg who excels here – that easy drawl of his sounds just as good against the lively dance beat as it did against hip-hop beats years ago.
And dare I say it, there’s something sexy about the tune. Not in a romantic way, but then I’m not a fan of the flowery lies peddled in ballads. Sweat has no pretence – it’s a song that inspires grinding, whether it’s on the dancefloor or horizontally later on.
The video predictably features Snoop looking like the black Hugh Hefner and surrounded by a hareem of scantily clad ladies. The quilted jacket betrays his Playboy ambitions!
A great track, a diamond in a rather bland catalogue of recent tunes for Snoop. And possibly a new musical direction?