Alex Reid

An unusually camera-shy Katie Price got dragged onto the Big Brother's Big Mouth stage tonight by Davina McCall to talk about Celebrity Big Brother winner Alex Reid.

Putting on a rather demure front (as in, her epic cleavage was covered up for once), Price called Reid the love of her life. And we all distinctly recall her saying the same thing about Peter Andre, so the big question is "How many loves of your life can you have in your life?" Same old nonsense, eh?

As we all expected, she said that it wasn't a surprise that her boyfriend Reid and former fiance Dane Bowers had made it all the way to the final because "I don't go for shit 'eds."

Price described her favourite Big Brother moment as Alex getting fake tan applied by Nicola Tappenden. She claimed that they're both crazy and Alex runs around with his kit off all the time at home.

Later on, Davina grills Alex about whether there'll be wedding bells in his future. He looks coy, and the camera pans to a shifty looking Price. This is interesting. We've just seen an advert for Peter Andre's expose in News Of The World this weekend, so an announcement of Alex and Katie Price getting married would deflate that story pretty quickly. Stay tuned for more information. I'm guessing Katie thinks that a wedding would restore her fortunes.

When Dane Bowers and Alex Reid entered the Big Brother house, the tabloids were rife with speculation that they'd had a fist fight on New Year's Eve. There was even a very obvious bruise on Dane's forehead.

Isn't it ironic that those two ended up being the finalists in possibly the last ever Celebrity Big Brother?

Well, Davina has just announced that Alex Reid is the winner of Celebrity Big Brother 2010! After her interview with Dane Bowers, Davina calls Alex out of the house. As he leaves, he quotes Vinnie Jones "It's been emotional." We're all gobsmacked at how quickly he turned around the public opinion of him. As Davina said, when he went into the house, he was resoundingly booed, now he's exiting the show as the winner and being cheered by the rowdy mob outside.

The best quote about Alex tonight was someone saying he had Mr Potato Head's ears (I think that was on 8 Out Of 10 Cats) and Dane saying that he was a "lovable prat". Congratulations, general public, you've gone and created a Peter Andre clone. Katie Price is going to be unbearable now.

Every now and then, we try to come up with a novel idea for a TV show. Here's one for the folks at ITV - combining ITV2's two biggest assets (no, not Katie Price's boobs), Katie and Peter, in the reality TV event of the decade!

Here's the pitch - Katie's with cagefighter Alex Reid, but the press say that she wants Peter back. The rumours are that Peter's frantically texting her to get back together (before the pop career goes into another decade-long hibernation). So, instead of all this faffing around, why not do things the real man way and have a proper fight to determine who wins fair Katie's hand?

The concept is this - Peter goes head to head in a televised cage match with Alex Reid. In a massive cross-channel marketing coup, we bring in National Treasure Cheryl Cole to sing her hit single Fight For This Love, except she'll change the lyrics to (Cage) Fight For This Love. Because anything that's worth having, is sure enough worth fighting for.

Here is an explosive poster concept we've put together for the event: