After premiering their new single For The First Time a few weeks ago, Irish band The Script have just this evening released the accompanying promo clip for said single.
Taken from their second album Science & Faith (out 10th September), the video depicts a young Irish couple living over in New York, trying to make their way in the tough economy with black and white performance scenes intercut. It’s an alright video – very typical of radio friendly rockers. At least it sticks to the lyrical themes of the song. But the acting scenes are rather cringeworthy. They could have cut them out because I don’t need to see schmaltziness and Oirishness over-emphasised in music videos, thanks. I like how it was set in New York though. Considering Ireland’s economic climate at the minute, it seems like all your problems will be wiped away if you move to the US or Australia but the video shows that this economic crisis is a Worldwide theme and things don’t magically fix themselves just because you move to the Land Of Opportunity.
I’ve also grown to like the song – it has a decent Snow Patrolesque hook that should at least keep European and Oceanic audiences happy and see a decent enough chart placing. They need to release a better second single though. What do you think?