Diddy, P Diddy, Fiddy, Puff Daddy....whatever you want to call him has revealed that he considered buying British football club Crystal Palace.
The American hip-hop star told BBC news that he dreams about owning his own sports team.
"There was somebody that had looked at it but the business of it just wasn't the right business move for me at the time," the 40-year-old said.
He added: "I'm always looking into different business ventures and it's definitely one of my dreams one day to be a part of a sports franchise, especially a football team."
"If the situation comes my way and it's appealing, we can make the splash and, most importantly, build the right team and win … I'm into winning and if it's the right situation then I'm open to it."
Crystal Palace F.C went into administration on January 2010. Last week it was taken over by CPFC2010 consortium (made up of Martin Long, Steve Parish, Stephen Browett and Jeremy Hoskins).