Funny – I was chatting to a couple of friends on Twitter the other day about the new profile editor MySpace has implemented. I thought it was pretty cool, but the opinion I was getting back is that it’s too late to save MySpace by making it look prettier.
While it’s still expected that a band has a presence on MySpace, how long before that all changes? And is Twitter looking for bands to defect to their service as a new way of interacting with fans?
On top of that, artists are now starting to use Twitter as a direct line to their fans. Acts as diverse as Mariah Carey and Muse have just announced their new album titles using the medium. Makes me wonder if the press aren’t a little bit put off by Twitter’s ability to get previously exclusive announcements like this.
At the same time, Twitter simply doesn’t have the infrastructure to accomodate a musician’s portfolio. MySpace (and Virb and PureVolume) are incredibly feature-rich places where artists can share their music, videos and communicate with fans directly. The benefit Twitter has is that it’s extremely easy to use.
However, what we’re seeing at the moment is a steady fragmenting of where we get information about our favourite bands: MySpace has rich media, YouTube is the first port of call for video (although Vimeo is far superior), Twitter allows text interchanges (although many artists predominantly use it as a broadcast medium rather than respond to their fans). You could argue that Wikipedia is the main venue for straight information on your idols: biography, discography, etc.
That’s not to mention Facebook fan pages and other social media profiles such as Bebo, etc. Which begs the question: when was the last time you visited the official website of any band or artist? I know I rarely do these days.
So, can Twitter take MySpace’s place as the big venue for music online? I don’t think so: what about you?