All The Lovers is the latest single from Kylie Minogue. It’s a definitive return to the dancefloor for Kylie and sees her singing with breathy vocals through an atmospheric track.
I must have my traditional rant about Kylie and her methods of releasing new music: hand-delivering the single to Radio 1 and releasing an audio clip to YouTube. I remember complaining about Kylie’s last promotional run – she did exactly the same thing: gave everything to the old-school channels like radio and barely a nod toward the juggernaut that is the Internet.
How out of date is that? I’d hoped Kylie would have been smart enough to at least have a video for us to watch and share around the web. Someone on her marketing team needs a bullet up their ass. Idiots. And by the way, what’s with the cover art above? What are we buying here – an album or a perfume?
Back to the single though: in a strange way, I like it. I don’t think it’s going to cause any revolutions in pop music, but I’m glad she didn’t bend to the latest trends and do a hook-up with will.i.am (which Shout member was lamenting will.i.am’s effect on pop music the other day?) or lace the track with awful autotune. This is one area where I’m glad Kylie stuck to a fairly conventional pop/dance track.
If there’s one complaint to make, it’s that All The Lovers lacks the oomph of her past triumphs. But we can’t always compare everything back to classic Kylie, can we?
The thing is, there’s the usual rush in the media to faun and lavish praise on the track, but where do you stand on the new Kylie single? Give your verdict in our comments section!